“The dreamers, the doers, the never-settlers, they all come to New York City in search of the same intangible thing. It’s a feeling. A flavor. A pulse. A purpose. It’s our proprietary blend of hustle and heart, and we wish we could bottle it. It’s world-famous and one-of-a-kind original—here forever, and never the same from day to day. Everybody wants a taste, but it’s better to stop and savor the whole thing.
Only then can you get to the true New York.”